Increasingly in the outdoor media world there needs to be a form of integration with other forms of outdoor media. This can be a call to action within the campaign for user to text a certain number or quote a reference for a free or discount promotion code. Through our research we have found that people are the most susceptible to acting on a call to action within the first 3 seconds of being exposed to the message, people that do act on the call to action after about an hour have a stronger feeling about the message they received which is shown that they have either written the information down or made a mental note of the message for following up later, showing a far stronger affiliation to whatever the message was.
Streetskins feels that users need to engaged in numerous different ways for maximum impact. If we look at the average person on the high street is “on the move” so any form of call to action must not be too complicated to create a situation where the potential customer is unlikely to go out of their way in order to implement the call to action. Smell and sounds are an ideal complement to the visual message thaat Streetskins provides.
We are able to imitate over 15 000 smells and can even customise smells that are relevant to your business. An example of this is Streetskins using directional advertising to McDonald’s restaurants, and each sign emits hamburger smells with the jingle from the McDonald’s TV advertisement being broadcasted softly from the sign. Offering an all encompassing solution hitting the sight, smell and auditory senses of the human body for maximum impact.
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