Why should outdoor advertisers pay for 24 hour media?

The world of media is becoming far more inter-connected and with media planners being far more accountable for their ad spend. With the rapid increase in the advancement of the digital space within outdoor media, there is far more flexibility in when certain messages are broadcast to the mass market and at what time. An example of this is Sky News who have embraced the digital world to its complete extent by offering real time news headlines to audiences across the UK, through the digital OOH network. At this stage the cost of increasing the portfolio of digital screens is still prohibitively high in rolling out this format across the 50k+ outdoor advertising sites across the UK, but this is sure to change as technology changes and this format is embraced entirely by advertisers.

 In the meantime (Streetskins will go digital though), Streetskins has developed a form of outdoor media that places advertising on the steel shutters of high street shops during the hours they are closed. As much as 65% of urban traffic can actually pass a location during the hours that retailers are closed, making Streetskins an ideal platform for certain brands to target certain audiences.

So why should advertisers pay for 24 hour media?

Why should Fosters (beer brand) pay for outdoor advertising space at 12pm on a Tuesday when everyone is not drinking and probably at work?  Why not target people after 6pm in the evening and reinforce the message when the consumer is most likely to be in the mental space to actually consider their product?

Streetskins will not fit in with every brand that is out there but we estimate that around 20% of all advertisers would fit our market. The main sectors are food, retail and entertainment.

We are also expanding our offering from the product we invented (view http://www.streetskins.co.uk/) to incorporate Bluetooth advertising, as well as sound and scent into our sites for enhanced impact.

Big brands take notice, smell is the next big thing in the world of impact. Corporations are trade marking smells, so when customers open brochures or visit their store there will be a smell associated to that brand.

Watch this space more to come……….