The UK is still very much a follower in the OOH environment. The Japanese (and the east) have always been at the forefront of technological innovation in this space, and due to the UK's somewhat conservative approach to evolution in this space has seen very slow moving growth this sector. This could be attributable to many factors, but the most realistic would be the fairly entrenched buying habits of older generations as well as fairly stringent planning laws. The times are changing.
Tesco has recently embraced this in Korea:
Streetskins is now able to provide a very similar virtual shop front to campaign mentioned above, the fact that Streetskins can provide large format, eye-level advertising space on the shutters of high street shops, where the consumer can interact directly through m-commerce is very powerful.
We all know that e-commerce has revolutionised retail in the UK, but m-commerce still has a way to go before the real value of OOH is realised. The market just needs to catch up, but don't you worry it will.
Streetskins has did a study for one of the large UK retailers, and it was determined that has much as 42% of all urban traffic passed their premises when they were closed, further showing the viability of shutter advertising. In an environment where space is extremely costly, retailers should not allowing anything to go to waste.
Streetskins is an outdoor advertising media company that places advertising on the shutters of high street shops. Customers can either advertise their own products on their shutters or advertise on other shop shutters.
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